GG Core Values

I've had several complements about the Web site, the podcast, the videos, the way I teach and most importantly how it has helped you in your gardening. To help you understand how and why Greenhorn Gardening functions as it does, here is a list core values. These are basic principles that guide everything here at Greenhorn Gardening. I'd like to share them with you to help you further understand the Greenhorn Gardening Story:


The Nine


1. Keep the Wonder

In all my time on earth I never want to loose that child-like wonder. The creation shows only a small portion of God's glory, and it's in every little thing. The glory of a goose, the glory of a worm, and the glory of a plant producing fruit all display God's glory in a different way. Each has his own purpose, yet each has the same purpose in glorifying God.


To lose the endless wonder of this creation is to loose sight of the wonder of the endless God.



2. Play Work Life!

Okay, look: I want to have fun. I want work that is fun, and I want it all integrated into my life, but this also means adequate down time. I need time off. Time to regenerate. Rest time. Fishing time. Shut-it-down time. That's what gardening is about, right? We live such fast-paced lives that you never get a chance to slow down and live at the pace of the planet itself.


3. Teach to Learn

I want to help people solve their own problems, help them think it through. Provide solutions of course, but more than that I want them to develop a way of thinking about their gardening such that they can go on and function without me.


I won't always be here, and I won't be able to solve all their problems, but if you can teach them to teach themselves, they may become far better gardeners than just the copy-and-paste method.


4. Create Value First

Find needs and fulfill them. Solve problems. Educate, inform and entertain. Don't pitch products; solve problems first!


5. Honor God

Everything belongs to Christ. This is his business, his creativity, his garden, his universe and his people. He created us all. He deserves honor above all.


6. Grow Gardeners

It's vital to have a skill like growing your own food. Dad taught me fishing. If I needed food, I know that I could take feathers, Christmas tensil, worms and go catch fish for as many meals as needed for the rest of my life. I think people should learn something about growing some of their own foods.

  • I want to help people save money on their grocery bills.
  • I want to help people save money on gardening itself.
  • I want to help people save time by streamlining, automating and outsourcing gardening tasks.

It's fun. It teaches patience, reaping, sowing and life principles that cannot be learned in a classroom.


Some things can only be learned by revelation.


7. Discipline Works

The tortoise always beats the hare because the tortoise represents the wisdom and poise of discipline. The hare represents rash behavior based on whims-of-the-moment. If you want a successful garden, you have to be the tortoise: consistent, frequent action focusing on the right things often yields a greater return than all out effort at one time. Figure out what works, and keep doing it.


8. Empirical Data Works

Experimentation is a part of gardening and business. Most important is to figure out what works. Many of us have come through an educational system that rewards regurgitation over actual results. That will kill any business or garden. Seek to find what works even if it conflicts with popular opinion. If it works it works. Always go for what works. Make decisions on empirical data. Test. Expand based on what works.


9. Paranoia Can Be Good

I'm not talking about clinical paranoia! I'm talking about prudent planning. For instance set up your drip irrigation system before the drought hits. Plant your Victory Garden before you need a victory. It's an attitude of planning with enough margin that even if you "fail," all isn't lost. For instance order twice and many seeds as you think you'll need. Keep something in reserve.